Jeff Luker is an American photographer and director based in Los Angeles, California. He is recognized for crafting imagery that blends cinematic storytelling with authentic realism. His work frequently explores themes of human relationships, youth culture, and identity, as well as our shared connection to travel and nature. By combining classical American photographic principles with contemporary subjects, he reflects a generation navigating digital flux and a search for authenticity.

With a filmmaking background from Emerson College, Jeff seamlessly integrates narrative-driven visuals across photography and motion. He has created global campaigns for iconic brands including Nike, Apple, Levi’s, Google, Adidas, and Allbirds. He aims to make advertising feel like something personal , providing a visual template for how modern brands connect with their audiences through grounded and honest storytelling. His editorial work has appeared in publications such as Elle, Bon Appétit, AFAR, and NYLON.